Search Engine Marketing
Search Engine Marketing (SEM) is possibly the easiest internet marketing method you can deploy to increase your visibility on search engines such as Google. SEM involves small text adverts that are displayed alongside the search results. The advertiser pays only when somebody clicks on the advert. This is called "Pay Per Click" advertising (PPC).
Pay per click advertising also extends to websites other than search engines. This means that, with the right help, you can easily have your brand name displayed on Google and websites related to your product or service.
Introducing Google Adwords
Google has its own advertising network called "Adwords". Using Adwords you can choose to have your text adverts to be displayed alongside relevant searches on Google or on thousands of other websites partaking in the Adsense programme.
Adwords and Adsense are the different sides of Google's advertising network; Adwords is for advertisers, while Adsense is for publishers wishing to generate profit by displaying ads on their websites.
Get the most for your budget
While making use of Adwords is the "easier" method of getting to the first page of Google or featured on other websites, it does still require some know-how in order to keep how much you pay per click to a minimum.
Google uses an algorithm that can be simplified to "Cost per click bid" X "Relevency to search keywords". In other words, if your advert or website is not closely related to the keywords you are targeting, you will have to pay a higher price to get to the top. Additionally, if your ads are clicked often, the amount you pay per click can decrease as Google will recognize your ads as being more relevant to what users are searching for.
This is where we come in. For a set monthly fee, we will manage your Adwords campaign and ensure that Search Engine Marketing works for you. Contact us now for a campaign tailored for your needs.